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Executive Team

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Philip J Armstrong, MBA | Co-Founder, Chief Insights & Analytics Officer

Philip J Armstrong, MBA | Co-Founder, Chief Insights & Analytics Officer

Philip J Armstrong, MBA | Co-Founder, Chief Insights & Analytics Officer

Philip is a Marketing Science executive with over 30 years experience informing brand, content, and audience strategies for companies including Amazon, Expedia, Sony, and Nike. With a law degree and masters in marketing and statistics, Philip uniquely translates complex, technical elements of advanced data analytics into captivating narratives that help brands connect authentically with customers. 

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Mallory Armstrong | Co-Founder, Emerging Product Strategy

Philip J Armstrong, MBA | Co-Founder, Chief Insights & Analytics Officer

Philip J Armstrong, MBA | Co-Founder, Chief Insights & Analytics Officer

Mallory is a product marketing and strategy executive with nearly 20 years experience building first-to-market data products and go-to-market programs as a resident entrepreneur for incubators focused on new business. She has successfully launched and scaled international product suites and business practices accelerating the adoption of emerging technologies in Retail Media, CTV, and AI powered analytics. She helps clients understand new to market offerings and how to capitalize on unique data capabilities that differentiate their product offerings to achieve strong market positioning. 

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Wayne Goldstein | EVP, Research & Insights Strategy

Philip J Armstrong, MBA | Co-Founder, Chief Insights & Analytics Officer

Wayne Goldstein | EVP, Research & Insights Strategy

Wayne is an accomplished insights executive with over 20 years building high-performing analytics teams informing business intelligence, omni-channel marketing, product, and monetization strategies for Sony. He combines expertise across customer, content, marketing insights, and analytics functions with leadership in managing cross-functional, global teams. Wayne guides clients in not only infusing data into stronger strategic decisioning, but into a stronger organization with data in its DNA. 

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Tilmann Gruber | Principal Advisor, AI Initiatives

Rajesh Agrawal, MBA | Head of Data Strategy & Compliance

Wayne Goldstein | EVP, Research & Insights Strategy

Tillman is a senior media executive with over 20 years experience shaping the next generation of media solutions for companies including Fox, Sony, and Warner Bros. With his cross-cultural, data-driven approach he has helped orchestrate operational excellence saving companies hundreds of millions while empowering diverse teams to thrive in a data fluent culture. His aptitude to anticipating trends and understanding data informed design, gives him unique insight to support AI learning and adoption across global organizations.  

Tameka Kee | Strategic Advisor, AI & Emerging Media

Rajesh Agrawal, MBA | Head of Data Strategy & Compliance

Rajesh Agrawal, MBA | Head of Data Strategy & Compliance

Tameka is a strategic advisor at the intersection of emerging technology, advertising, and media. With 15+ years spanning journalism, conference programming, and go-to-market strategy including senior roles at Digiday, CIMM, and AdMonsters. She brings rare editorial instincts and deep industry fluency to the work of helping companies understand what AI actually means for their business, their category, and their narrative. She is the author of Ads from the Edge and the founder of Ethics from the Edge, a media brand exploring the intersection of emerging technology, media, law, and the civic implications of all three. 

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Rajesh Agrawal, MBA | Head of Data Strategy & Compliance

Rajesh Agrawal, MBA | Head of Data Strategy & Compliance

Rajesh Agrawal, MBA | Head of Data Strategy & Compliance

Rajesh is a strategic IT executive responsible for driving digital transformation for Fortune 500 companies including 20th Century Fox and Sony. With deep expertise in data governance, policy, and cloud based architecture, he supports clients in accelerating their data programs with a customer centric, privacy-first approach that empower marketing teams to transform insights into intelligence.  

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