Executive Team

Philip J Armstrong, MBA | Chief Insights & Analytics Officer

Philip is a Marketing Science executive with over 30 years experience informing brand, content, and audience strategies for companies including Amazon, Expedia, Sony, and Nike. With a law degree and masters in marketing and statistics, Philip uniquely translates complex, technical elements of advanced data analytics into captivating narratives that help brands connect authentically with customers.

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Tilmann Gruber | Principal Advisor, AI Initiatives

Philip J Armstrong, MBA | Chief Insights & Analytics Officer

Tillman is a senior media executive with over 20 years experience shaping the next generation of media solutions for companies including Fox, Sony, and Warner Bros. With his cross-cultural, data-driven approach he has helped orchestrate operational excellence saving companies hundreds of millions while empowering diverse teams to thrive in a data fluent culture. His aptitude to anticipating trends and understanding data informed design, gives him unique insight to support AI learning and adoption across global organizations.

Wayne Goldstein | EVP, Research & Insights Strategy

Philip J Armstrong, MBA | Chief Insights & Analytics Officer

Wayne Goldstein | EVP, Research & Insights Strategy

Wayne is an accomplished insights executive with over 20 years building high-performing analytics teams informing business intelligence, omni-channel marketing, product, and monetization strategies for Sony. He combines expertise across customer, content, marketing insights, and analytics functions with leadership in managing cross-functional, global teams. Wayne guides clients in not only infusing data into stronger strategic decisioning, but into a stronger organization with data in its DNA.

Mallory Armstrong | VP, Emerging Product Strategy

Rajesh Agrawal, MBA | Head of Data Strategy & Compliance

Wayne Goldstein | EVP, Research & Insights Strategy

Mallory is a seasoned product marketing and strategy executive with nearly 20 years experience building first-to-market solutions and go-to-market programs at the intersection of data and marketing. She has successfully launched and scaled international product suites and business practices accelerating the adoption of emerging technologies in Retail Media, CTV, and AI powered analytics. She helps clients understand new to market offerings and how to capitalize on unique data capabilities that differentiate their product offerings to achieve strong market positioning.

Rajesh Agrawal, MBA | Head of Data Strategy & Compliance

Rajesh is a strategic IT executive responsible for driving digital transformation for Fortune 500 companies including 20th Century Fox and Sony. With deep expertise in data governance, policy, and cloud based architecture, he supports clients in accelerating their data programs with a customer centric, privacy-first approach that empower marketing teams to transform insights into intelligence.

Ruhi Sharma | Head of Content & Marketing Strategy

Rajesh Agrawal, MBA | Head of Data Strategy & Compliance

Ruhi brings over 15 years of expertise in cross-platform data analytics, combining traditional linear measurement with deep proficiency in digital, OTT, and SVOD metrics. Specialized in informing content strategy powered by data backed qualitative analysis, behavioral data, viewership and performance metrics, and advanced statistical frameworks, she oversees programs that empower marketers and brands transform data into compelling narratives and content that resonates with audiences across global markets.

Rufus Weston | Head of Retail & Commercial Strategy

With over two decades of global leadership championing data-driven transformation in retail and e-commerce at companies such as Nike, Just Eat, and BBC, Rufus is recognized as an industry leader adept at infusing commercial strategy with insights and analytics. He specializes in integrating data analytics, quantitative insights, and consumer journey mapping to uncover unique opportunities for commercial success.